Aaron Stacey —

I’m a designer and developer with strengths in UX research, graphic design, Adobe Suite, Figma, and web development, and I enjoy building clean, high-performing digital experiences.

This website is designed for a one-off event ran by a famous fashion designer. The event is a one-off drop where the designer will present his work at a ticketed exhibition, after which atendees will be free to take away the clothing included in their ticket.

To start off, I've gathered a group of friends at a pub for a chat about this idea, this was very useful as they are all streetwear fashion designers or fashion design students. After getting some isnsight into who is interested in this, and some potential problems with the event I moved to finding the target audience.

After some research on statista and the conversation I had I plotted my target audience for this even which one on my fashion designer friends confirmed to be accurate for streetwear

I've researched successful user flows for booking tickets and based of them created a site map and a user flow based of the flows I analysed and the context for this website.

For inspiration I've analysed different fashion event designs within the same category of fashion.

I've iterated through different low-fi ux sketches and mid-fi sketches checking them with other students in my class for feedback until I was happy with the designs.

For testing the designs I've set up user tests with Useberry on my Hi Fi prototype, and I then analysed the verbal feedback I've gotten along side the tracking and heatmaps around the prototype.

After 5 rounds of tests I was happy with the design, and these are 2 most important pages from my website. Overall, this was a great learning experience and a great way to test ideas and anti-design movement through actual user tests and feedback.

This is an app that will help people study languages quicker and connect with each other - studying a language is already hard, and when most apps gamify the experience they make it even harder. Brewnote gives you real lessons with hand writing so you never forget what you've learned, without any gamification at all.

In the research phase I've gathered ass much info as I could about the issues surrounding language learning and analysed existing apps, as well as ran interviews with potential users

After creating a problem statement, identifying a user persona, and identifying 5 design priciples I had enough research and a solid foundation to start designing the app.

After identifying what I wanted from the app I started doing a lot of research into the user flows of competitor apps, and then created my own user flow diagram.

At this point I've started creating wireframes and lo-fi frames which I tested with my class mates and improved.

At this point I've started creating Mid Fi frames and thinking about the overall design of the app, the fonts, font sizing and design elements.

And finally I finished creating my Hi Fi prototype and after that I created some app store images and basic branding to promote the app, if it was ever to be released.

Heuristics evaluation as opening move. I started with a Nielsen-style heuristics audit across Blakely's home, product, cart and checkout pages.